Finest Trade Show Solutions: Anuga With the Best Choice
The trade show represents a tool in its own right in the communication and marketing strategy of a company. In particular, it makes it possible to explore new markets and meet new customers. But beware: participation in a trade fair cannot be improvised. Anuga offers the best of the lot here.
Why Participate In A Trade Fair?
There are many motivations for participating in a trade show:
- Exhibit new products,
- Take command,
- Meet new prospects,
- Retain customers,
- Meet better suppliers,
- Stand out from the competition,
- Increase the visibility of the company,
- Detect trends,
- Mobilize its workforce,
- Get articles in the press, etc.
Prepare Your Participation
Choosing the right salon: A salon is not chosen at random. You have to identify the one that best matches your goals. It is advisable to visit it beforehand and to know the exact or expected number of visitors. The location of the lounge is also important in terms of accessibility.
Plan the budget: Attending a trade show is expensive. The costs to be taken into account are the following: exhibition costs transport and stand installation costs, communication costs, product costs and personnel costs. The rental of the site, accommodation and transportation of employees are often the most expensive expenses.
Organize your agenda: On average, the preparation of a show is planned a year in advance. It is important to stick to a precise schedule and to determine which person or department will perform which task.
Promote participation: It is important to warn customers and prospects of participation in a show. Different techniques can be used: send a newsletter, provide information on the company’s website or blog, attach reminders on correspondence (invoices for example), and publish a press release that will be included in the local, national or press. It is also useful to send out invitations. The Anuga exhibition is the perfect trade show in this case.
Optimize Your Presence on Site
Have a visible stand: A well thought out and well placed stand will ensure maximum profitability. It is better to plan ahead to get the best locations and the best rates. Certain places can be strategic to set up your stand next door: reception, refreshments, and toilets, press room, etc. It is also useful to compare your stand with those of competitors to remain competitive.
Prepare your answers: In order to be as efficient as possible, you have to remember to brief the team that will participate in the show to help them identify the most interesting prospects. Communication skills and commercial speech must be carefully prepared to suit the attitudes and questions of visitors.
Prepare communication tools: These are the supports that will promote the company: press kit, business cards, brochures, etc. The show’s press room is a place to invest in order to reach journalists directly.
Define a Monitoring Strategy
Take stock: At the end of the show, it is essential to take stock both quantitatively and qualitatively of the contacts generated on site. Now is the time to count the business cards collected and calculate your return on investment.
Follow up with customers and prospects: In the week following the show, it is important to make contact with customers and prospects to send them, if necessary, the documents that you had promised them or that they do not have. In the same vein, you have to remember to contact the people you expected but who did not come.
